International Journal of Applied Science and Technology

ISSN 2221-0997 (Print), 2221-1004 (Online)

Would Message Framing Facilitate Long-Term Behavioral Change in Patients with Chronic Pain?
Dong-Jenn Yang, Chiu-Ping Chen, Chih-Chung Wang

Abstract
This study examined how message framing affected multiple treatment decisions about therapeutic exercise. Participants with chronic pain received either gain-framed or loss-framed messages. A loss-framed message was found to produce a positive influence on participants’ attitude change, behavioral intention and long-term behavioral change. Moreover, simple slope analysis showed that participants with high and low self-efficacy all had favorable responses toward loss-framed messages. This study provided important guidelines for practitioners to design persuasive messages to facilitate therapeutic exercise and sustain the behavior.

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