International Journal of Applied Science and Technology

ISSN 2221-0997 (Print), 2221-1004 (Online) 10.30845/ijast

The Impact of Usage of Strategic Decision Making Techniques on Jordanian Hotels' Performance
Dr. Sliman S. Alsoboa, Dr. Mohammad E. Nawaiseh, Dr. Bassam Abu Karaki, Dr. Suleiman A. Al Khattab

The current study examines the impact of usage of strategic decision making techniques on Jordanian hotels' performance. It is the first study to examine such questions. A survey on four and five star hotels was conducted for data collection. A questionnaire was designed for this purpose and the response rate was about 85.7%. Descriptive statistics showed that Jordanian hotels achieved good performance relative to competitors. Onesample t-test showed that ABC system strategic decision making techniques were used by Jordanian hotels. The results of multiple regressions showed that ABC system and all of strategic decision making techniques, except of AMB technique, have a statistically significant positive effect on Jordanian hotels' performance. In context of cost-benefit approach, this study recommends Jordanian hotels to adopt all of SMA techniques in the future.

Full Text: PDF