International Journal of Applied Science and Technology

ISSN 2221-0997 (Print), 2221-1004 (Online) 10.30845/ijast

Mobile Commerce: Business Intelligence and the Impact of its Performance on Managerial Decision Making
Dr. Abdullah Alshboul

In most of the world markets, mobile commerce has been experienced immense success as regards to acceptance; whereas, shockingly, not as successful in others. Several studies examined the theories and models of mobile commerce, which mainly emphasis on aspects of technology. An in-depth understanding of mobile commerce asks for the integration of three key roles of mobile commerce: as consumers, network members, and users of technology. In this research, the researcher reviews previous studies on mobile commerce to examine its effectiveness and usefulness in obtaining business intelligence, which helps businesses to increase competitiveness and business profitability.

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